People often ask why I named my business WholeBlue. Having worked in marketing for many years, I understand their concern. A name should be quick to understand, not odd-seeming. But I stand by it and I’ll tell you why.
First the word Whole. That word is a very short way to describe the goal of my business, which is to help people have the most whole life possible in body, soul and spirit, with the foundation for that built on a trial of a whole-food, plant-based diet.
Whole means whole you in every area of your life, your sprit, soul and body; whole food; and whole as a way of looking at the world. I could have stopped there, but I didn’t want to compete with other businesses that have the word Whole in them.
So I added the second word, Blue. And this is the word most people wonder about; however, it is packed with meaning.
First, blue is the color most associated with health, healing and integrity. It also symbolizes trust, wisdom, confidence and truth. I wanted my business associated with all those things.
But Blue, and in particular WholeBlue, is also a little play on words. In many hospitals around the world when someone's heart or breathing has stopped, staff will call a "code blue" to bring all available personnel to help bring that person back to life.
The goal of WholeBlue is to bring students back to life where they most need life, whether body, soul or spirit or all three areas. I wanted to convey the sense of importance to act quickly to make that happen.
That’s the short answer. I go into detail with my answer to the question Why WholeBlue in the WholeBlue Living course. We just closed enrollment for this term. To be notified when the next enrollment period opens, please sign up for the waiting list here.